Insurance distribution firm BRP Group has rebranded to The Baldwin Group to reflect its transformation, growth and integration, according to the company’s announcement. In the coming months, the firm’s retail brokerage operations, including brands within the Insurance Advisory Solutions and Mainstreet Insurance Solutions, will also transition to The Baldwin Group as the singular ‘go-to-market’ brand. Meanwhile, companies within Underwriting, Capacity, and Technology Solutions, as well as Westwood Insurance Agency, will continue to maintain independent brands. The first phase of the firm’s rebranding efforts includes the launch of the new website www.baldwin.com and other relevant content and marketing assets. Trevor Baldwin, CEO of The Baldwin Group, says: “For us, The Baldwin Group is more than just a new name. It is truly indicative of who we are as a firm — a cohesive group of experts in business insurance, employee benefits, retirement planning, and all areas of private and personal insurance. “[The brand positioning] 'Protecting the Possible?’ conveys the role our firm plays in safeguarding the ambitions and achievements of every stage of our clients’ personal and professional lives. Founded in 2011, The Baldwin Group has grown its revenue to over US$1.2 billion in 2023, serving more than two million clients globally.
