Aon has acquired Pentland Analytics’ data and analytics capabilities for reputational risk, including its reputation crisis database, proprietary modelling algorithms, and a cloud-based web app. The acquisition follows findings from Aon’s Global Risk Management Surveys, which have found that businesses consider ‘damage to reputation’ to be a key risk. Pentland Analytics’ reputation crisis database covers the impact of sudden and unexpected events on shareholder value, based on global and cross-industry data from 340 corporate events over the past 40 years. The two companies have collaborated on industry-specific research since 2017, producing a series of white papers and reports. Richard Waterer, global risk consulting leader for commercial risk services at Aon, says: “In our highly volatile world, organisations are increasingly exposed to the impact crises have on reputation and shareholder value. This acquisition builds on our previous work with Pentland to bring our clients insights and tools to better understand and prepare for these impacts.” Deborah Pretty, founder of Pentland Analytics, comments: “Aon and Pentland have a shared interest in understanding reputational crises to help organisations address and mitigate related risks. Under Aon’s stewardship, multinational firms around the world will continue to receive insights and analytics on share price performance following reputation crises, and advice on how to drive favourable outcomes.”
