Zurich North America has appointed Adriana Scherzinger as head of captives and sales execution for US national accounts. In her new role, Scherzinger is responsible for managing the value proposition, performance metrics and key initiatives across Zurich’s portfolio of single-parent and sponsored cell captive solutions within US national accounts and middle market. She has more than 15 years of experience in insurance, with a focus on international corporate business and reinsurance, including captive feasibility, fronting and management. Scherzinger has served at Zurich Insurance for more than 10 years, most recently holding the position of regional head of international programme business for Zurich’s commercial business in Latin America. Before this, she was head of captive services for Latin America, and senior captive portfolio manager for the Middle East, Spain, Switzerland and Asia Pacific.