EDII, an innovation, education and development company, has partnered with London Works, part of the East London Business Alliance (ELBA), to drive diversity, inclusion, equality and retention in the insurance industry. Based in London, ELBA is the leading social regeneration charity in East London and Islington. EDII, which launched this month, runs the industry-first digital minds programme which brings together insurance market professionals to influence innovation and digital transformation in the London market. The aim of the partnership is to ensure those from under-represented areas have the opportunity to participate in EDII’s digital minds programme. The 12-month programme starts in June 2021 and will have at least five delegates joining via the ELBA network. “EDII’s mission is to open doors to the insurance industry for under-represented talent,” says Caroline Bedford, CEO at EDII. She adds: “The ELBA/EDII partnership will give places to students and young people from areas of inequality and low social mobility. The Digital Minds programme not only provides the opportunity to upskill existing market talent but to increase the diversity of the insurance industry enabling delegates from inside and outside the industry together to learn side by side.” “Digital minds is a unique programme bringing together cross-market talent to both learn and execute on innovation and new ideas,” notes Hélène Stanway, market engagement and adoption lead – data, future at Lloyd’s. “Diverse perspectives are a cornerstone to developing new ideas and solutions to the insurance market and beyond: digital minds creates the forum to do just that,” she concludes.