Jerry Messick, CEO of Elevate Risk Solutions, has been named chairman of the Self Insured Institute of America (SIIA) captive committee for 2021. SIIA is a member-based association dedicated to protecting and promoting the business interests of companies involved in the self-insurance and captive insurance industry. Messick has served on SIIA’s captive committee for seven years, including serving as chairman of the Captive Manager Code of Conduct Task Force. As SIIA captive committee chairman, Messick says there are three initiatives it wants to accomplish this year. The first is to develop a focused educational programme to aid brokers in their understanding of how a captive can benefit their client base. Meanwhile, the committee also wants to further the understanding of what a good captive looks like from the perspective of the type of insurable risks, distribution of that risk, and how captives can answer difficult risk questions like the massive losses caused by the COVID-19 pandemic. Finally, it plans to update and enhance the SIIA captive manager code of conduct. Commenting on his new role, Messick says: “I’m proud to have been named chairman of SIIA’s captive committee for 2021. We have some great things on our agenda for the coming year.”