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19 September 2018
George Town
Reporter Ned Holmes

IMAC restarts worldwide brand identity

The Insurance Managers Association of Cayman (IMAC), the nonprofit organisation that represents the Cayman Islands’ captive and alternative risk management insurance industry, has reinvented its worldwide brand identity.

The association will use a new name, “Cayman International Insurance”, and a new tagline, “The Better Alternative”, for external communications and marketing.

Locally and with reference to the association, it will remain known as IMAC.

The motivation behind the name change is to ensure that Cayman is appropriately promoting its multifaceted insurance industry, which has grown to include reinsurance and insurance-linked securities in recent years.

Erin Brosnihan, IMAC chair, said it is a “truly exciting time” for both the association and Cayman as a domicile.

She commented: “For 37 years we’ve delivered the message that Cayman is a leading domicile that is filled with opportunity, and after decades of effecting change for this industry, we’ve come to realise that we, too, have changed.”

“We are no longer an association trying to develop our industry–we have become the face of our industry.”

She concluded: “IMAC was built on a rich history of captives, and we look forward to where Cayman International Insurance will steer us in the future.”

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