Marsh, a global leader in risk, reinsurance and capital, announces a multi-year partnership with Formula 1® (F1), serving as the racing series’ first official risk partner and official insurance brokering partner. The collaboration represents the firm’s first enterprise-wide global sports partnership. It follows the recent integration of Marsh’s various businesses under a single global brand. Commenting on the partnership, John Doyle, president and CEO of Marsh, says: “Formula 1 embodies the pinnacle of performance, precision and resilience: values that are deeply aligned with Marsh’s commitment to helping clients navigate complexity and unlock opportunity.” He adds: “This sponsorship reflects the powerful synergy between our organisations, where success depends on data-driven insight, cutting-edge analytics, and a keen analysis of risk to drive performance.” Through the partnership, Marsh intends to create a significant brand presence by leveraging Formula 1’s worldwide reach of more than 827 million fans. The agreement includes prominent trackside branding and the ability to create curated guest experiences at races globally. Furthermore, the firm will present ‘The Risk Perspective’, a unique content series featured on the official F1 website and app. The series explores nine specific circuits where drivers and teams must interpret risk, adapt to evolving conditions, and make decisive calls under pressure. Stefano Domenicali, president and CEO of Formula 1, notes: “It’s fantastic that Marsh is joining the F1 family as an official partner, bringing their focus on performance, innovative solutions, and global growth to further enhance our sport.” Domenicali continues: “Both organisations have enormous reach delivered through a unified ecosystem dedicated to excellence and pushing the boundaries of what’s possible. As the sport continues to build momentum and reach new heights, we have huge opportunities with Marsh to think big and achieve great things together.” Marsh advises clients in 130 countries and reports annual revenue of US$27 billion. The firm maintains a history of working with leading companies in the automotive, transportation, mobility, and sports sectors. John Jones, Marsh chief marketing officer, explains: “Formula 1’s rapid global growth and cultural momentum make it an ideal partner, creating an opportunity to reach new audiences, deepen client relationships, and bring our expertise to environments where performance, speed, and judgement matter most.” Formula 1 began in 1950 and is currently a subsidiary of Liberty Media Corporation.
