Generali CARE has appointed Wendy Liu as CEO of global benefits and partnerships, where she will lead the group’s employee benefits and B2B2C businesses. Liu joins the firm with more than 20 years of international experience in insurance, including senior leadership roles in business management, proposition development and distribution. Throughout her career, Liu has held senior leadership roles spanning business management, proposition development, distribution and board oversight of regulated insurance balance sheets and service entities. Liu notably spent nearly ten years at Willis Towers Watson, specialising in insurance and benefits consulting from 2002 to 2011. Most recently, she served as CEO of Zurich integrated benefits and international life at Zurich Insurance Group. During her tenure there from 2011 to 2026, she led global employee benefits and international life businesses across corporate and retail segments, delivering sustained growth and transformation. In her new role at Generali CARE, Liu will oversee the employee benefits business, led by Ludovic Bayard, and the insurance and distribution partnerships entity, led by David de Bondt. Generali CARE operates as the global B2B2C and partnerships hub of the Generali Group. The unit reported a turnover of €5.3 billion in 2024 and encompasses Europ Assistance, Generali Employee Benefits (GEB), as well as the group’s health services unit. Within Generali CARE, the employee benefits business line assists multinational corporates in protecting and enhancing the physical, emotional and financial wellbeing of their human capital. GEB operates in 127 countries with 136 local network partners, recording a premium volume of €1.643 billion at the end of 2024. Commenting on her appointment, Liu says: “I am honoured to join Generali CARE at such a pivotal time for the industry. The global landscape for employee benefits and B2B2C solutions is evolving rapidly, and I look forward to working with the talented teams at GEB and across the Generali CARE hub to deliver innovative, customer-centric solutions that meet the diverse needs of our partners and clients worldwide.” Antoine Parisi, CEO of Generali CARE, adds: “I am delighted to welcome Wendy Liu to the team. Her extensive experience and proven track record in leading global businesses will be invaluable as we continue to strengthen our position in the employee benefits and B2B2C markets. Wendy’s leadership will be key to driving our growth strategy and developing solutions that truly protect and care for people in their everyday lives.”
