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Generic business image for news article Image: CaptiveSimple+_CaptiveSimple_NunDigital

22 January 2026
US
Reporter Nicole Bennett

CaptiveSimple launches CaptiveSimple+ to support brokerage growth

CaptiveSimple has launched CaptiveSimple+, a new training, education and white-labelling partnership designed to help brokerages grow captive insurance programmes. The offering was developed in response to broker feedback. While the existing CaptiveSimple platform manages captive administration, brokers expressed a need for further guidance, education and strategic support to increase confidence in using the technology. CaptiveSimple+ combines technology, education, mentorship and sales strategy into a single partnership. The programme is designed to support brokerages at various stages of captive development. Key features of the service include live and on-demand education programmes for brokers and producers, covering captive fundamentals, claims, structures and selling strategies. Additionally, the partnership offers unlimited captive viability and feasibility studies, dedicated consulting hours for strategy and prospect support, and white-labelled CaptiveSimple technology featuring branded reports. Whitney Benson, co-founder, chief operating officer and chief treasury officer of CaptiveSimple, says: “Our goal is simple. We want brokerages to feel supported and confident as they grow their captive practices, without oversimplifying the work or diminishing their expertise.” Pricing for the new service is tailored to individual brokerages with annual and quarterly options. Success will be measured through collaborative metrics, including the number of captive programmes launched and improvements in time-to-market. Based in Cheyenne, Wyoming, CaptiveSimple is a technology platform intended to simplify captive insurance feasibility for brokers, consultants and managers.

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