Willis, a WTW business, has launched AdWrap, a master-controlled insurance programme tailored to meet the production insurance needs of businesses and their contracted vendors in the US.
The company says the new product offers a cost-effective and transparent approach for companies creating marketing, advertising, and promotional content.
AdWrap streamlines production insurance for in-house teams, third-party vendors, and social media influencers, ensuring comprehensive protection while optimising costs.
Paul Evans, director of New Business, Technology, Media and Telecommunications at Willis, states: "We’re excited to offer a solution that provides robust coverage, along with greater transparency and cost-efficiency for our clients.
"AdWrap simplifies the production insurance process, enabling businesses to focus on creating impactful content without the complexity of traditional insurance solutions."
