Marsh has appointed Tamara Simpkins Franklin as chief digital, data, and analytics officer based in New York, effective 1 October.
Reporting to John Doyle, president and CEO of Marsh, Franklin will be responsible for designing and implementing digital technologies and enhancing the use of data and analytics to transform how Marsh supports and serves clients.
She joins Marsh from IBM where she was most recently vice president of media and entertainment solutions, North America.
Franklin brings more than 25 years of experience leading digital transformations and defining strategies for large multinational organisations, including Scripps, Time Warner, and Motorola.
Commenting on her new role, Franklin said: “Marsh’s commitment to giving clients access to advanced digital technology has greatly impressed me. I look forward to working with its talented team to use Marsh’s substantial data and analytics capabilities to further build on its market-leading solutions.”
Doyle said: “More than ever, our clients are looking to use the power of digital solutions to help them manage a rapidly-changing risk and insurance landscape, especially in light of the COVID-19 global pandemic.”
“With her extensive experience driving digital transformation and developing digitally-enabled client solutions, Tamara Simpkins Franklin will help us achieve our goal of further digitising the client experience”, he added.
Elsewhere, Marsh recently released its 2020 Captive Landscape report which revealed more organisations are considering a captive for insurance protection and financial flexibility in response to an increasingly difficult risk and insurance landscape.
