Risk Strategies has named Jennifer Johnston as chief marketing officer.
In the newly created position, Johnston brings experience in branding, marketing and communications within the insurance industry, consulting and professional services as well as technology.
Johnston joins Risk Strategies from CopperPoint Insurance where she served as executive vice president and chief marketing officer.
Prior to that, she served as chief strategic marketing officer for PMA Companies/Old Republic Insurance Group, and vice president of marketing for Unisys Global Industries with global marketing responsibility for financial services, public sector, and commercial industries practices.
Sharon Edwards, Risk Strategies’ COO, said: “Jennifer Johnston is highly experienced, both in marketing and insurance, and we’re excited to welcome her to Risk Strategies.”
She added: “She will be instrumental in helping us generate demand for and recognition of the company, its products, and services. She will be focusing on integrating and unifying our brand across all channels, enhancing the client experience and value proposition for Risk Strategies’ speciality practices and developing the strategic marketing actions we need to execute as we continue to grow and scale our business domestically and internationally.”
