MetLife has appointed Mark Baldwin as business development director for its UK employee benefits business, in a bid to strengthen its market presence.
Baldwin will drive the company’s distribution strategy, focusing on enhancing strategic partnerships with employee benefits consultancies.
He has served in other roles at MetLife for the last six years, gaining experience in the employee benefit market.
Adrian Matthew, employee benefits director of MetLife UK, said: “Mark Baldwin’s track record of business development and strategic sales growth will enable us to further accelerate the momentum we have built in the market.”
Commenting on his appointment, Baldwin added: “There is a real opportunity for organisations to align their benefits strategy with their business strategy and MetLife has a major role to play in helping existing and new customers maximise the value they get from their benefits spend.”
