Sentry Insurance has completed its acquisition of The General, a provider of non-standard auto (NSA) insurance, from American Family Insurance.
The firm states that the US$1.7 billion transaction, first announced in September, represents its largest acquisition to date.
The move aims to help strengthen Sentry's position in the NSA market by combining the expertise and reputations of its Dairyland brand and The General.
Moving forward, the company will adopt The General as its primary brand for the NSA market, creating a single presence in the industry.
Pete McPartland, chairman and CEO of Sentry, comments: "By bringing together Dairyland's independent agent network and The General's direct-to-consumer expertise, we are uniquely positioned to offer greater flexibility and accessibility to drivers across the US.
“I am thrilled to welcome The General's 1,300 associates to the Sentry team and look forward to what we'll achieve together."
The General will maintain its office in Nashville, Tennessee, ensuring continuity for employees and customers during the transition.
