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04 July 2023
Australia
Reporter Frances Jones

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BMS Group acquires Brisbane-based Bluebook

BMS Group has acquired specialty broker Bluebook Insurance Brokers (Bluebook)

The deal is the sixth Australian acquisition by BMS in the past 12 months as part of the company’s effort to expand in the Australasia region.

Founded in 2018 and based in Brisbane, Bluebook offers tailored insurance broking, risk management and claims handling services.

Bluebook is headed by Peter Apolakiatis and Stephen Moore. Both will remain with the business and will take on expanded regional leadership roles with BMS.

Apolakiatis has more than 30 years’ experience in the insurance industry having worked with privately owned and ASX-listed companies supporting their insurance needs before founding Bluebook five years ago.

Moore joined the company in 2022 having previously worked at Queensland Treasury Corporation and Queensland Investment Corporation.

Commenting on the mandate, Andrew Godden, chief executive of BMS’ Australian business, says: “This transaction is in line with BMS’ global strategy to deepen our expertise in our chosen areas of specialisations and be a realistic alternative to the large broking houses.

“Bluebook was particularly attractive to us because it also shares similar cultural values to BMS. Additionally, its senior management are passionate about supporting their staff and clients to achieve success.”

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