McGriff Insurance Services and McGriff, Seibels & Williams, the retail insurance subsidiaries of BB&T Insurance Holdings are set to rebrand the businesses to McGriff.
The rebranding is set to simplify the firm's overall identity and reflect a streamlined operational structure that provides clients with easier access to the company's vast resources.
McGriff is a full-service insurance broker providing risk management and insurance solutions to clients across the US.
The firm's coverages include commercial property and casualty, corporate bonding and surety services, cyber, management liability, captives and alternative risk transfer programs, small business, employee benefits, title insurance, personal lines, and life and health.
McGriff is realigning operations geographically and streamlining processes to position resources closer to clients, as part of the rebranding.
The consolidated McGriff organisation includes more than 130 offices across the US, with more than 3,800 employees.
The brand transition will take place over the next several months.
Commenting on the rebranding, Rick Ulmer, CEO of McGriff said: "This transformation makes perfect sense, given that both firms built their identities around the McGriff name, with its long-standing reputation in the insurance industry."
"Now, we are simply McGriff – one brand, one firm delivering an exceptional experience for all of our insurance, risk management, and employee benefits customers," he added.
