Industry veteran Jesse Olsen has launched GuideFire, a captive advisory firm based in Kansas City, Missouri.
The new business will provide and coordinate captive advisory, management, development, formation, and feasibility services, with a focus on captives domiciled in the US.
The company says its model aims to connect captives directly to decades of knowledge and experience for advice and assistance.
With over 20 years of experience in the industry, Olsen most recently held the position of chief operating officer at Helio Risk. Prior to that, he served as managing director at Strategic Risk Solutions' consulting team.
Olsen started his career in the risk finance practice group at Lockton Companies.
Commenting on the launch, Olsen highlights: "A common refrain from current and potential captive owners is their struggle to identify a partner able to lead planning and execute strategy for their captives. I started GuideFire to help meet that need."
He further adds: "Many captives have excellent service providers for the day-to-day but not so much the wherewithal to holistically increase the value proposition to captive owners.
"This demand from captive owners is growing more pronounced, and GuideFire intends to meet that need."
