Data visualisation technology is becoming an essential tool for insurers that engage with a growing number of stakeholders, according to Robin Swindell, executive vice president at Willis Re.
Swindell said: “Modern technology has given us the access to tools and techniques that are more interactive than simple charts, and able to process far larger quantities of data. The way these tools work is, however, fundamentally the same; utilising the human brain’s highly evolved ability to quickly process vast quantities of information. Anyone who has recognised the face of a friend in a crowd of people will attest to just how powerful a skill this is, and harnessing this has allowed the development of modern data visualisation tools such as the one we have developed with Willis Re partner Spatial Key.”
Swindell believes that data visualisation is particulary important for mutual insurers. These companies have to constantly engage with their policyholders, because they are also the owners of the organisation.
