The Physicians Insurance Association of America has made a number of changes to its organisational brand to support and build on the association’s role in the medical professional liability community.
The association will now do business as PIIA. To accompany the new name, PIIA has also created a new tagline: “Our expertise is medical liability. Our passion is quality healthcare”.
The PIIA is also unveiling a new logo and launching a redesigned website to reflect its expanding role in the medical professional liability space.
Brian Atchinson, PIAA president and CEO, said: “We are committed to ensuring that PIAA remains an indispensable resource for every group with a commitment to quality healthcare and a stake in MPL regardless of structure—mutual, reciprocal, RRG, captive, stock, or trust.”
“And PIAA will continue to offer programmes and services tailored to meet the needs of all types of healthcare providers and healthcare systems covered—physicians, hospitals, nurses and nurse practitioners, dentists, or others.”
