The Cayman Islands captive insurance industry has launched a new brand to promote its integrity and transparency in international markets with the tagline ‘Cayman Islands. Clearly Better Business’.
The new brand will be introduced at this years RIMS conference in Los Angeles.
Fountainhead Business Development, a Cayman-based marketing agency, was chosen to provide the creative strategy behind the brand because of their knowledge of Cayman’s financial services industry.
Denise Gower, managing director of Fountainhead Business Development, said: “It is no secret that Cayman is not often well represented in the mainstream media despite the jurisdiction’s high standards of compliance with international regulatory initiatives and its sound legal and regulatory regime. We wanted this new brand to hit these misperceptions head-on. I think we got there with this.”
Rob Leadbetter, chairman of the Insurance Managers Association of Cayman, the sponsors of the new brand, said: “We are well aware that we are operating in an increasingly competitive and mobile market and although Cayman is one of the world’s largest insurance domiciles, we do not the luxury of complacency.”
“Our audience is sophisticated and professional and we need to be communicating with them in a sophisticated and professional manner.”
